Introducing MEET48: BNB Chain Powered Fan Economy Tokenization

As a pioneering force in Web3 entertainment, MEET48 is revolutionizing the global idol industry through blockchain and AI. From the Mars Protocol’s on-chain idol incubation platform to the Web3 transformation of the iconic game IP AI-Audition, MEET48 has created a holistic ecosystem that spans virtual idol development, UGC + AI content creation, online entertainment streaming, and offline interactive performances. This article provides a comprehensive analysis of MEET48’s project architecture, product portfolio, tokenomics model, and strategic positioning in the social entertainment sector, with a particular emphasis on its innovative “AI + Idol + Fan Economy” trinity model.

MEET48 Overview and IDOL Token TGE Details

In April this year, MEET48 announced the completion of a token round financing at a $100 million valuation, led by HashKey Capital, Hash Global, and Xin Family CEO Liang Xinjun, with participation from Animoca Brands. On June 26, YZi Labs (formerly Binance Labs) announced its investment in the decentralized entertainment platform MEET48, alongside an official statement from the BNB Chain Foundation confirming a $25,000 IDOL holding as part of its $100M Incentive Program. As industry leaders, YZi Labs and BNB Chain are well-positioned to drive innovation in this space.

MEET48’s core products include MarsProtocol — 2Mars Fun and MEET48.ai.

MarsProtocol — 2Mars Fun is MEET48’s AI Agents launcher built on the BNB Chain, centered on the concept of “Idol + Meme + AI Agent,” aiming to create a groundbreaking Web3 idol economy.

MEET48.ai is a global Web3.0 virtual entertainment, music, and dance AIGC creator platform. Through mechanisms of “co-creation” and “co-building,” it fosters close interaction between users and creators, enabling the generation and dissemination of idol-related content while attracting more users to join, forming a virtuous ecosystem cycle.

On its launch day, IDOL achieved the highest net buy volume on Binance Alpha.

In June this year, MEET48’s native governance token, IDOL, was launched through dual channels: Binance Wallet IDO and Binance Alpha. According to public data, the IDO phase saw subscriptions oversubscribed by over 192 times. On its launch day, IDOL recorded a net buy volume of $675k on Binance Alpha, ranking first among Alpha tokens, with volume exceeding $5.5 million, outperforming most tokens launched during the same period. Additionally, per CMC data, IDOL’s spot volume across all platforms reached $455 million within the first 24 hours post-TGE. This strong market performance underscores the potential of combining traditional idol economy with crypto and reflects investor confidence in MEET48.

As of July 4, MEET48’s IDOL has been listed on exchanges including Binance Alpha, Binance Futures, Bitget, Gate, MEXC, and BingX. The next step includes a potential listing in South Korea, a market with a thriving entertainment industry.

IDOL Tokenomics

MEET48’s token economic model is designed to prioritize community governance and the long-term development of its ecosystem, with its allocation structure and unlocking mechanisms characterized as follows:

1. Token Allocation Structure

Total Supply: 4.8 billion tokens, with the primary allocation as follows:

- Community Rewards and Future Airdrops (45.2%): Nearly half of the tokens are dedicated to community incentives, reflecting a “community-first” philosophy.

- Ecosystem Fund (20%): Supports ongoing platform development and the onboarding of partners.

- Team and Advisors (15%): Subject to a 4-year linear unlocking schedule to ensure long-term commitment.

- Liquidity Provision (17%): Ensures market depth for trading.

- Private Sale (7%): Allocated to early supporters, with a lock-up period.

- Community Incentive Reserve (5.8% + 2%): Additional community pool for special purposes.

2. Design Features

(1) Community-Driven Economic Model

- Over 50% of the allocation (45.2% + 5.8% + 2%) is dedicated to community-related initiatives.

- A DAO voting mechanism controls special unlocking events, ensuring community governance authority.

(2) Dynamic Unlocking Mechanism: The ecosystem fund and community portions allow for “conditional early unlocking.”

- Restricted to user incentives and marketing for new products/services.

- Requires approval through DAO community voting.

- This design balances funding flexibility with governance security.

(3) Reasonable Allocation for Investors and Team

- The team’s 15% share falls within the industry-standard range (typically 10–20%).

- The private sale allocation of only 7% is significantly lower than the industry norm of 15–25%, reducing early investor sell-off pressure.

Overall, the high community allocation fosters strong network effects, the conditional unlocking mechanism provides flexibility to respond swiftly to market needs, and the low private sale proportion mitigates sell-off risks during the initial listing phase. However, the 45.2% community rewards pool requires more refined distribution strategies, and the efficiency of DAO governance will directly impact the effectiveness of fund utilization.

3. IDOL Token: Powering the WIPA Global Idol Popularity Awards

The most impactful use case for the IDOL token is its role as the exclusive official voting token for the inaugural Web3.0 Global Idol Popularity Awards (WIPA — Web3 Idol Popularity Awards).

WIPA is a groundbreaking large-scale offline global idol popularity contest aimed at creating a premier Web3 entertainment extravaganza connecting fans and idols worldwide. The first WIPA grand finale will take place on August 2, 2025, in Hong Kong, China. The event has confirmed the participation of heavyweight celebrities, including Asia’s variety show icon Jacky Wu and the internationally renowned K-pop group Super Junior’s subunit Super Junior-D&E, promising a star-studded affair.

Fans can vote for their favorite idols using IDOL tokens through the MEET48 app and official website. Voting is already open and will close at 4:00 UTC on August 2, 2025. The results will be announced live during the WIPA grand finale performance and awards ceremony, held alongside the SNH48 GROUP Annual Youth Gala.

On July 1, MEET48 released preliminary WIPA data, revealing that the event has generated 16,929,803 IDOL in revenue so far, accounting for 0.35% of the total IDOL supply, setting a historic record in the Web3 entertainment sector. According to MEET48’s official statement, the total IDOL consumed by the time the final WIPA results are announced is projected to reach 2.33% of the total IDOL supply. Data from DappRadar shows that MEET48’s event Dapp recorded 66.54k on-chain transactions and 65.39k UAW over the past seven days.

MEET48’s Four Core Pillars in the Social Entertainment Sector: Strategizing the Idol and Fan Economy

1. Hybrid Incubation System: On-Chain Real Idols + Democratized AI Idols

Leveraging the resources of the SNH48 Group, MEET48 has secured virtualization rights for 736 real idols, transforming offline performances and training data into on-chain assets. Fans directly influence idol resource allocation through on-chain voting (e.g., the GIPR2 grand election), with idols’ growth trajectories dynamically tied to on-chain data such as voting volume and interaction frequency, creating a “nurture-to-earn” model. For instance, at the WebX 2024 opening party, idols who won on-chain votes performed on stage, with the audience’s live cheering decibels impacting real-time online voting weights. This creates a two-way feedback loop between the physical world and on-chain data, addressing the traditional idol economy’s pain points of fans lacking “profit rights and decision-making power.”

Comparison: Virtuals Protocol — LUNA vs. MEET48

For example, LUNA requires manual delegation for content creation (e.g., paying $500 for a human-created graffiti contest mural), whereas MEET48’s AI idols can autonomously generate choreography via IdolGPT and launch on-chain challenge contests, reducing operational costs by 90%.

UGC + AI-Powered Fan Economy for C-End Users

MEET48 has established a comprehensive “creation-performance-assetization” pipeline for C-end users, covering the entire content lifecycle. On the creation side, AIShowBox enables users to generate virtual performances (stage, lighting, choreography) at minimal cost per user. On the performance side, UGC content directly feeds into virtual theater public performances. On the asset side, performance content is minted as NFTs, with creators earning royalties from on-chain transactions, forming a continuous revenue cycle.

Comparison: GENIES (Yuga Labs) vs. MEET48

GENIES’ limitations reflect Web2 thinking — treating virtual avatars as terminal products rather than evolving IP carriers. In contrast, MEET48’s fusion of UGC and AI is ushering the fan economy into a new era of “everyone as a production studio.”

3. Entertainment Livestreaming: From Performance Replication to Real-Time Derivation

Through MEET48.ai and Mars Protocol, MEET48 enables dynamic AI-driven reimagination of livestream content. During a streamer’s performance, AI automatically generates multiple stylistic variations of the same dance (e.g., hip-hop to jazz, classical arrangement to electronic remix), allowing audiences to vote and switch effects in real time. By analyzing audience comments and tipping behavior, AI idols dynamically adjust performance emotions (e.g., increasing wink frequency during high tips or shifting to soothing melodies for sad comments). Fans can also input text commands (e.g., “add cyberpunk lighting”), with AI instantly adjusting stage effects and syncing them to the livestream, transferring creative control from streamers to the audience.

Comparison: SideKick vs. MEET48

MEET48 redefines the essence of entertainment livestreaming with “AI artistry + emotional assetization” — shifting from attention consumption to emotional investment. Its livestreams are not just performance platforms but incubators for virtual idol IPs.

4. Offline Idol Prototype Performances Linked with Online AI Idol Expressions

MEET48 redefines the entertainment value chain through a “behavior digitization — data assetization — asset circulation” pathway. Its offline events are not merely performance venues but also “nourishment factories” for AI idols.

Comparison: Fansland vs. MEET48

Roadmap and Outlook

In Q3 2025, MEET48 will transform AI-Audition, the IP of one of the world’s largest classic games, breathing new life into it through Web3. AI-Audition represents the industrial implementation of the world’s first vertical-domain music and dance LLM, developed over three years with a team of over 500 people and a total investment of $100 million. Notably, AI-Audition is planned and developed by the original Audition market team and integrates with the MEET48 community using IDOL as the game’s native token. A limited user beta test is expected to be announced soon. In Q4 2025, building on AI-Audition’s success, MEET48 will advance its gamified finance experiments, with two additional Play-to-Earn games slated for release. By Q1 2026, AI-Audition will launch an open beta and full commercial operations.

Centered on AI-Audition, MEET48’s roadmap reveals its short-, medium-, and long-term strategic ambitions. In the short term, the limited beta of AI-Audition will validate the viability of the “classic IP + AI + Web3” model, boosting target user conversion rates. In the medium to long term, multiple GameFi products will expand the user base, laying the foundation for a decentralized entertainment metaverse.

MEET48 is not merely Web3-ifying entertainment but is redefining the fan economy by leveraging AI-driven productivity and tokenomics to transform fans from consumers into “IP co-owners.” If the roadmap is successfully executed, MEET48 could become the first Web3-native entertainment platform to achieve tens of millions of active users, setting a triple benchmark for technology, economics, and governance in the industry.

For MEET48, the TGE is just the first step in breaking through Web3 with entertainment. Future releases will include complementary AI, GameFi, and SocialFi products, alongside sustained value-building efforts, following a “TGE-first, then core content service development” long-term strategy. This approach aims to position the IDOL token as one of the few Web3 assets suitable for long-term holding and value investment.

Reference:

https://xueqiu.com/1913130572/297924212

https://www.aicoin.com/zh-Hans/news-flash/2294526

https://ourcoders.com/news/show/634/

https://www.panewslab.com/zh/articles/d45tee72

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